Creating a successful eCommerce business takes much more than just selling good products online. Customers today have greater expectations when shopping online. Understanding what your customers want and offering them a great customer experience helps your business grow. When you make your customers feel valued, it increases the chances of them shopping from you again.
Amazing eCommerce Product Options for a Great Customer Experience
Here are five simple yet effective product options to enhance the customer experience when shopping online.
Gift Wrapping and Message Options
Many people like to shop for gifts online. And for people sending gifts long distance, it is the most convenient option as they can directly get it delivered to the recipient’s home. By offering gift wrapping and message options, you offer your customer a personalized experience that is cherished by both the sender and the recipient. You can offer a variety of gift wrapping options and even gift boxes and let customers type their custom messages to be sent with the gift. This option not only enhances customer experience but also adds to your revenue as you can charge for this extra service.
Wish List
People often enjoy browsing through eCommerce websites and shortlisting the things they like. They may not be able to make an immediate purchase but may find things they would like to buy in the future. By offering the wish list option, you can allow your customers to pick the things they like from your store. These wish lists can be used as a gift registry or for personal use. without a wish list option, your customer may forget what they liked and never make a purchase. But when they have a wish list with you, they can always come back and buy the things they liked earlier. This option makes things convenient for customers and increases your chances of sales.
Pricing by Quantity
Many customers like to shop in bulk, especially for daily supplies. These supplies can include toilet paper, diapers, personal care products, hygiene products, art and craft supplies, event supplies, spices, pet food and more. Those who like to shop in bulk are always looking for great deals on bulk items. If your business sells supplies that are frequently used or may be required in bulk for an occasion, then quantity pricing is a great option for you. You can determine the minimum and maximum number of items and the increase in discount as the number goes up.
Gift Certificates
Gift certificates make a great present for all occasions. When someone can’t decide or doesn’t want to choose a specific gift, gift certificates make the best choice. By offering gift certificates at your store, you can attract a whole new customer base and gain new customers. When a gift certificate gets sold, you know you’ve already made a sale even before the customer chooses the products.
Customized File Uploads
Customization is the best way to make your customers relate to your brand. By offering customized photos or text on your product, you make the product even more valuable to the customer. Many corporations like to buy customized products for their employees or clients. This means that you can expect larger orders when you offer customization.
