AI-powered customer experience is a comprehensive view of how artificial intelligence augments customer experience. It uses technologies like deep learning, machine learning, and natural language understanding and automates interactions that make the user experience.
How AI-powered Customer Experience Boosts Brand Experience
AI streamlines processes and enhances automated support to make everyday tasks easier. Here are some ways in which AI helps transform customer experience for a better brand experience.
Providing Immediate Answers to Customer Questions
AI offers instant answers and resolutions to commonly asked questions by customers. It enhances customer service and improves the overall customer experience. Customer service AI platforms can integrate with backend systems and offer personalized solutions to multiple customers at the same time. It takes the burden off employees and lets them focus on more complex issues.
Powering Personalized Search
Today, customers expect greater customer service and personalized experiences from a brand. AI lets customers discover relevant products based on their preferences and get a streamlined online experience. While shopping online, getting recommendations based on the customer’s history and preferences can enhance the customer experience. AI analyzes customer behavior, patterns, and history and suggests the most relevant options to the customers, letting them discover products they may like without searching for them. Many times, customers buy products that show up in suggestions even when they’re not looking for them.
Offering 24/7 Support Across Every Channel
The number of channels for customer-brand engagement is increasing and customers expect to receive support on every channel. It can be difficult and expensive to dedicate employees to customer support on every channel. This is where AI comes to the rescue. Unlike customer support agents, AI does not need to take a rest or a day off. It means that you can offer 24/7 support to customers across all channels such as chai, email, SMS, voice platforms, and more. it lets customers get instant assistance on their preferred channel and lets you create an omnichannel experience.
Creating Relevant Digital Ads
Based on online behavior, audience segmentation, and customer profiling, machine learning can help organizations understand the likelihood of a customer clicking on an ad. AI can create hyper-relevant ads for customers and target different types of customers in different ways by creating personalized ads.
Helping Customers Find the Best Price
Based on predictive intelligence around price fluctuation, AI helps customers find the best price. It makes the customer feel confident about purchasing by knowing that they’re getting the best prices in the market. It is especially useful in the travel industry where customers can compare flight prices for the best deal.
Making Returns Easier
Returns are a big part of online shopping. Customers expect to get easy returns of the products they don’t like and are most likely to buy again from the brand that offers easy returns. AI makes this process easier by analyzing customer behavior to predict returns. If the customer is unsure of a product, AI can help them find the best possible product to avoid returns.
